Monday, October 12, 2009

Pepsi, you should AMP UP your apology

A couple days ago, word started circulating about an iPhone application for Amp, an energy drink produced by Pepsi. The app is called "Amp up before you score." What it does is break women down into 24 "types" and "help" men score with them by feeding them "lines" and "tip." Apparently it also encourages men to brag about the women they "score" with by creating "brag lists" that can be shared. (You can read details about the app at Huffington Post, Jezebel, Mashable and App Shopper, or watch the video below.)

Disgusting, right?

Today, on Amp's Twitter page, an "apology" appeared:
Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it’s in bad taste & appreciate your feedback. #pepsifail
Links to various stories have been going around Twitter with the hashtag #pepsifail, and it would be funny that Amp included it, too, if this weren't such a sorry excuse for an "apology."

Pepsi, if you think you should apologize, do it. Don't hedge around with "if it's in bad taste, then we're sorry, but otherwise we're not" when you know it is in bad taste. And since it is in bad taste, why aren't you pulling the app? Admit it was a mistake and move on.

I can't get Amp's Web site to work: All I get is an error message, so I don't have contact info for that brand at the moment. However, here's a list of various contacts at Pepsi Co. The phone number for Pepsi Co. Inc is 917-253-2000.
Of course, you can always not buy Amp (does anyone drink that?) or any other Pepsi product.


Criss L. Cox said...

Ugh. Revolting.

And that was supposed to be an apology??? On TWITTER??? Did they post it every five minutes, to make sure people saw it?

The illustrations that go along with each "type" are also oh, so classy.

(No more Wild Cherry Pepsi for me, huh?)

jackie said...

This is a great example of what NOT to do!

I actually think it's a cute idea, but goes horribly wrong as Pepsi attempts to tie in social media, encouraging men to “share” their triumphs with each other on their social networking sites.

Also interesting that they divided women into 24 categories… I can think of one category in specific for the guy who came up with this…

I've posted more about the app here:


Matt Osborne said...

Have you read this? Statistically, abortion bans don't even cut the abortion rate.


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