Have you heard about The Girl Effect? I love the idea of this campaign, because it is so true. Check out this video (featured on telegraph21):
The Girl Effect's Web site has much more information, though you might not see it at first glance (try the links along the bottom of the page; the "Your Move" PDF is excellent.) You can also donate there, should you choose to do so. There are also more relevant links to check out at the telegraph21 link, and they also have an interview with Emily Brew, who led the development of The Girl Effect (to see it, click on the link, then click "interview" under the video).
What do you think about campaigns like this? To me, this idea is one that makes the most sense when it comes to changing the world into a better place, not just for women, but for everyone.